Bluestone

Breathing life into a tired brand

Breathing life into a tired brand

Breathing life into a tired brand

I've helped Bluestone holiday resort reconnect with existing customers and attract a new affluent holiday maker with a refreshed digital first brand, design system and product design.

I've helped Bluestone holiday resort reconnect with existing customers and attract a new affluent holiday maker with a refreshed digital first brand, design system and product design.

I've helped Bluestone holiday resort reconnect with existing customers and attract a new affluent holiday maker with a refreshed digital first brand, design system and product design.

Client

Bluestone National Park Resort

Services

Brand Identity Visual Design Design System UI & UX Design

Date

2023

Bluestone Logo Mark
Bluestone Logo Mark
Bluestone Logo Mark

Bluestone National Park Resort have a loyal customer base, but as they invested in their visitor experience they felt their old and tired brand didn't match their aspirations. They wanted to appeal to a new affluent customer and needed a brand that represented who they are online and connect with new visitors, while also feel familiar to those returning for another stay. I started by creating a brand mark that brings the user closer to nature, then extended that same concept to the full brand identity.

Word mark
Word mark
Word mark
Nature frame and mobile
Nature frame and mobile
Nature frame and mobile
Logo
Logo
Logo
Custom illustrations
Custom illustrations
Custom illustrations

The end result is a modern brand, clear and detailed brand guidelines and a design system that gives the business essential tools to ensure the brand is delivered consistently to a high standard.

Design specialist with a passion for brand, UX and visual design.

Built in Framer by David Law

Design specialist with a passion for brand, UX and visual design.

Built in Framer by David Law

Design specialist with a passion for brand, UX and visual design.

Built in Framer by David Law