Bluestone
Client
Bluestone National Park Resort
Services
Brand Identity Visual Design Design System UI & UX Design
Date
2023
Bluestone National Park Resort have a loyal customer base, but as they invested in their visitor experience they felt their old and tired brand didn't match their aspirations. They wanted to appeal to a new affluent customer and needed a brand that represented who they are online and connect with new visitors, while also feel familiar to those returning for another stay. I started by creating a brand mark that brings the user closer to nature, then extended that same concept to the full brand identity.
The end result is a modern brand, clear and detailed brand guidelines and a design system that gives the business essential tools to ensure the brand is delivered consistently to a high standard.